Live sales account for the majority of beauty and personal care e-commerce sales on TikTok. In January 2023, around ** percent of sales came from live sales, while ** percent originated from video sales. During the surveyed time period, video sales peaked in November 2022, making up one-fifth of TikTok's sales.
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Shoplus. (March 1, 2023). Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus. "Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus. (2023). Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus. "Distribution of Beauty and Personal Care E-commerce Sales on Tiktok from October 2022 to January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
Shoplus, Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/ (last visited July 29, 2026)
Distribution of beauty and personal care e-commerce sales on TikTok from October 2022 to January 2023 [Graph], Shoplus, March 1, 2023. [Online]. Available: /statistics/1404985/tiktok-beauty-personal-care-e-commerce-sales/
