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Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory

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Source

In cooperation with
Release date

March 2025

Region

Asia, APAC

Survey time period

February 12 to 28, 2025

Number of respondents

12,125 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "If you have not purchased anything on social media, why not? (choose up to 3 of the most relevant answers)"

Number of respondents:
China: 135; 
Hong Kong: 404;
Indonesia: 676;
India: 4,138;
Japan: 289;
South Korea: 1,499;
Malaysia: 936;
the Philippines: 610;
Singapore: 1,032;
Thailand: 702;
Taiwan: 1,270;
and Vietnam: 84.

Citation formats

Reasons for not using social commerce APAC 2025, by country

Published by
F. Watty,
Apr 17, 2025
According to a survey conducted by in February 2023, ** percent of respondents from China avoided shopping on social media because they did not trust the process of social media commerce. Moreover, ** percent of Malaysian respondents preferred purchasing from official stores to social commerce as of February 2023.
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Statistics on " Social commerce in Southeast Asia "

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Overview

7

Shopping experience

6

Consumer opinion

6

Social media usage

5

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Topics

Social commerce in Southeast AsiaLive commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionOnline shopping behavior in Southeast Asia
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