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Frequency of using social commerce in the Asia-Pacific region in 2025, by country or territory

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Source

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Release date

March 2025

Region

Asia, APAC

Survey time period

February 12 to 28, 2025

Number of respondents

84,670 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

Number of respondents in:
China - 3,790;
Hong Kong - 2,112;
Indonesia - 9,625;
India - 22,584;
Japan - 503;
South Korea - 3,781;
Malaysia - 8,322;
the Philippines - 8,240;
Singapore - 3,635;
Thailand - 11,573;
Taiwan - 7,337;
and Vietnam - 2,343.

Citation formats

Social commerce usage frequency APAC 2025, by country

Published by
F. Watty,
Apr 17, 2025

According to a survey by conducted in February 2025, about ** percent of respondents from China stated that they shopped regularly on social media, using it as a purchase channel more than six times in the last 12 months.

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Topics

Shopping behavior in the Asia-Pacific regionOnline grocery shopping in South KoreaE-commerce in the Asia-Pacific regionRetail shopping behavior in ThailandLuxury goods market in the Asia-Pacific region
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