Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents: China: 3,655;Â Hong Kong: 1,708; Indonesia: 8,949; India: 18,446; Japan: 214; South Korea: 2,282; Malaysia: 7,386; the Philippines: 7,630; Singapore: 2,603; Thailand: 10,871; Taiwan: 6,067; and Vietnam: 2,259.
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Product categories purchased on social commerce APAC 2025, by country
According to a survey conducted by in February 2025, about ** percent of respondents from Vietnam used social commerce to purchase clothing. In comparison, about ** percent of respondents from South Korea used social commerce to buy cosmetics and beauty products as of February 2025.
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Rakuten Insight. (March 27, 2025). Product categories purchased by social commerce users in the Asia-Pacific region in 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight. "Product categories purchased by social commerce users in the Asia-Pacific region in 2025, by country or territory." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight. (2025). Product categories purchased by social commerce users in the Asia-Pacific region in 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight. "Product Categories Purchased by Social Commerce Users in The Asia-pacific Region in 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1375916/asia-social-commerce-product-category-by-country/
Rakuten Insight, Product categories purchased by social commerce users in the Asia-Pacific region in 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1375916/asia-social-commerce-product-category-by-country/ (last visited July 31, 2026)
Product categories purchased by social commerce users in the Asia-Pacific region in 2025, by country or territory [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1375916/asia-social-commerce-product-category-by-country/
