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Reasons for using social commerce in the Asia-Pacific region in 2025, by country

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Source

In cooperation with
Release date

March 2025

Region

Asia, APAC

Survey time period

February 12 to 28, 2025

Number of respondents

72,545 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

Number of respondents in:
China - 3,655;
Hong Kong - 1,708;
Indonesia - 8,949;
India - 18,446;
Japan - 214;
South Korea - 2,282;
Malaysia - 7,386;
the Philippines - 7,630;
Singapore - 2,603;
Thailand - 10,871;
Taiwan - 6,067;
and Vietnam - 2,259.

Citation formats

Social commerce usage reasons APAC 2025, by country

Published by
F. Watty,
Apr 17, 2025

According to a survey by conducted in February 2025, about ** percent of respondents in China stated that they purchased products on social media because it was convenient. 

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Statistics on " Social commerce in Southeast Asia "

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Overview

7

Shopping experience

6

Consumer opinion

6

Social media usage

5

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Topics

Social commerce in Southeast AsiaLive commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionOnline shopping behavior in Southeast Asia
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