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Most important qualities for business-to-business (B2B) influencers according to marketing professionals worldwide as of August 2023

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Sources

Release date

March 2024

Region

Worldwide

Survey time period

July and August 2023

Number of respondents

425 respondents

Special properties

decision-makers

Supplementary notes

The source does not specify survey type.

Citation formats

Most important B2B influencer qualities according to professionals worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2024
According to a survey among marketing professionals in 2023, the most important quality for business-to-business influencers was that their audience perceives them as trustworthy, stated by ** percent of respondents. Another ** percent of the same professionals pointed towards the relevance of the influencer's audience and their network as the most important B2B influencer quality.
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Influencer marketing in EuropeInfluencer marketing worldwideInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)Influencer marketing in Germany
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