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Leading ways marketers used artificial intelligence (AI) in influencer marketing in the United States as of July 2025

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Sources

Release date

October 2025

Region

United States

Survey time period

July 2025

Number of respondents

>200

Special properties

among enterprise marketers

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading ways marketers used AI in influencer marketing in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2026

In a 2025 survey of enterprise marketers in the United States, ** percent of respondents reported using artificial intelligence (AI) in influencer marketing to come up with ideas and/or creative strategies. Writing influencer briefs and streamlining workflows followed, mentioned by ** and ** percent of respondents. Over * (** percent) of participants said they did not use AI.

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