During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide, authenticity and credibility were revealed as the leading criterion for selecting creators in business-to-business (B2B) marketing, named by ** percent of responding marketers. Subject-matter expertise was mentioned by ** percent of respondents.
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Social Media Today. (August 4, 2025). Leading criteria for selecting business-to-business (B2B) creators according to marketers worldwide as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1622682/criteria-select-creators-b2b-marketing/
Social Media Today. "Leading criteria for selecting business-to-business (B2B) creators according to marketers worldwide as of April 2025." Chart. August 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1622682/criteria-select-creators-b2b-marketing/
Social Media Today. (2025). Leading criteria for selecting business-to-business (B2B) creators according to marketers worldwide as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1622682/criteria-select-creators-b2b-marketing/
Social Media Today. "Leading Criteria for Selecting Business-to-business (B2b) Creators According to Marketers Worldwide as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2025, /statistics/1622682/criteria-select-creators-b2b-marketing/
Social Media Today, Leading criteria for selecting business-to-business (B2B) creators according to marketers worldwide as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1622682/criteria-select-creators-b2b-marketing/ (last visited July 20, 2026)
Leading criteria for selecting business-to-business (B2B) creators according to marketers worldwide as of April 2025 [Graph], Social Media Today, August 4, 2025. [Online]. Available: /statistics/1622682/criteria-select-creators-b2b-marketing/
