During a 2020 survey carried out among marketers from Germany, United Kingdom and the United States, ** percent of respondents said they were planning to use YouTube in their influencer marketing campaigns in 2021. TikTok was named by ** percent of responding marketers, whereas the streaming platform Twitch by ** percent.
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Business of Apps. (January 28, 2021). Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1202523/influencer-marketing-platforms/
Business of Apps. "Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020." Chart. January 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1202523/influencer-marketing-platforms/
Business of Apps. (2021). Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1202523/influencer-marketing-platforms/
Business of Apps. "Share of Marketers Planning to Use Selected Media for Influencer Marketing in Germany, The United Kingdom, and The United States in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2021, /statistics/1202523/influencer-marketing-platforms/
Business of Apps, Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1202523/influencer-marketing-platforms/ (last visited July 16, 2026)
Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: /statistics/1202523/influencer-marketing-platforms/
