among decision-makers from brands and agencies using influencer marketing
Method of interview
Online survey
Supplementary notes
* The source surveyed 39 marketers in the Benelux region (Belgium, the Netherlands, and Luxembourg); 131 in France; 104 in Germany; 96 in Italy; 39 in Nordic countries (Denmark, Finland, Norway, and Sweden); 113 in Spain; and 96 in the United Kingdom.
Multiple answers were possible.
Citation formats
Cooperation formats in influencer marketing in Western Europe 2025
A 2025 survey found that content co-creation was the leading form of collaboration with influencers among decision-makers in Europe. Sponsored posts ranked second, followed by events - whether in-person or virtual.
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Kolsquare. (November 20, 2025). Cooperation formats marketing decision makers used in influencer marketing in selected countries in Western Europe as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1558255/decision-maker-cooperation-formats-influencer-marketing-europe/
Kolsquare. "Cooperation formats marketing decision makers used in influencer marketing in selected countries in Western Europe as of October 2025." Chart. November 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1558255/decision-maker-cooperation-formats-influencer-marketing-europe/
Kolsquare. (2025). Cooperation formats marketing decision makers used in influencer marketing in selected countries in Western Europe as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1558255/decision-maker-cooperation-formats-influencer-marketing-europe/
Kolsquare. "Cooperation Formats Marketing Decision Makers Used in Influencer Marketing in Selected Countries in Western Europe as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2025, /statistics/1558255/decision-maker-cooperation-formats-influencer-marketing-europe/
Kolsquare, Cooperation formats marketing decision makers used in influencer marketing in selected countries in Western Europe as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1558255/decision-maker-cooperation-formats-influencer-marketing-europe/ (last visited July 29, 2026)
Cooperation formats marketing decision makers used in influencer marketing in selected countries in Western Europe as of October 2025 [Graph], Kolsquare, November 20, 2025. [Online]. Available: /statistics/1558255/decision-maker-cooperation-formats-influencer-marketing-europe/
