The source defines content marketing as: "a marketing approach that is focused on creating and
distributing valuable and relevant editorial content to drive strategic business objectives.
Content Marketing
| includes corporate, brand, product and employee communications
| strives for significant measurable impact
| includes continuous and temporary communications initiatives.
* 487 respondents from eight countries. The source does not specify how many of these respondents came from Belgium.
The source does not specify the exact date of the survey.
This statistic displays the content marketing methods used in Belgium in 2018. According to the source, the annual content marketing budget in Belgium amounted to *** million euros. Roughly three-quarters of the communication executives taking part in this survey said to spend this budget on PR and media relations. On the other hand, only ** percent stated to make use of influencer marketing.
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MediaSpecs. (February 25, 2019). Content marketing methods used in Belgium in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/978233/content-marketing-methods-used-in-belgium/
MediaSpecs. "Content marketing methods used in Belgium in 2018." Chart. February 25, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/978233/content-marketing-methods-used-in-belgium/
MediaSpecs. (2019). Content marketing methods used in Belgium in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/978233/content-marketing-methods-used-in-belgium/
MediaSpecs. "Content Marketing Methods Used in Belgium in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2019, /statistics/978233/content-marketing-methods-used-in-belgium/
MediaSpecs, Content marketing methods used in Belgium in 2018 ÌÇÐÄÆƽâ°æ, /statistics/978233/content-marketing-methods-used-in-belgium/ (last visited July 20, 2026)
Content marketing methods used in Belgium in 2018 [Graph], MediaSpecs, February 25, 2019. [Online]. Available: /statistics/978233/content-marketing-methods-used-in-belgium/
