The source does not provide information about survey date. The date provided is the publication date. Further specifics of survey methodology can be found .
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Marketers plans to use AI in influencer marketing 2025
During a global 2025 survey among marketing agencies and brands, approximately ** percent of respondents stated that they were using artificial intelligence (AI) for influencer marketing on a limited basis. Another **** percent of marketing professionals shared that they were using AI extensively, compared to *** percent who were not using or planning to use AI.
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Influencer Marketing Hub. (January 30, 2025). Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1455138/ai-ml-usage-shares-influencer-marketing/
Influencer Marketing Hub. "Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025." Chart. January 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1455138/ai-ml-usage-shares-influencer-marketing/
Influencer Marketing Hub. (2025). Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1455138/ai-ml-usage-shares-influencer-marketing/
Influencer Marketing Hub. "Share of Marketing Professionals Planning on Using Artificial Intelligence (Ai) for Influencer Marketing Worldwide as of January 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jan 2025, /statistics/1455138/ai-ml-usage-shares-influencer-marketing/
Influencer Marketing Hub, Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1455138/ai-ml-usage-shares-influencer-marketing/ (last visited July 23, 2026)
Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025 [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available: /statistics/1455138/ai-ml-usage-shares-influencer-marketing/