According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, the biggest challenge in B2B influencer marketing was identifying and pairing with fitting influencers, as indicated by ** percent of respondents. In comparison, ** percent of B2B marketers considered managing influencer payment and contentment as a challenge.
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TopRank Marketing. (January 6, 2025). Challenges in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1551544/challenges-b2b-influencer-marketing-for-marketers-united-states/
TopRank Marketing. "Challenges in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1551544/challenges-b2b-influencer-marketing-for-marketers-united-states/
TopRank Marketing. (2025). Challenges in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1551544/challenges-b2b-influencer-marketing-for-marketers-united-states/
TopRank Marketing. "Challenges in Business-to-business (B2b) Influencer Marketing According to B2b Professionals in The United States as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1551544/challenges-b2b-influencer-marketing-for-marketers-united-states/
TopRank Marketing, Challenges in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1551544/challenges-b2b-influencer-marketing-for-marketers-united-states/ (last visited July 30, 2026)
Challenges in business-to-business (B2B) influencer marketing according to B2B professionals in the United States as of September 2024 [Graph], TopRank Marketing, January 6, 2025. [Online]. Available: /statistics/1551544/challenges-b2b-influencer-marketing-for-marketers-united-states/
