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Challenges in scaling influencer marketing investments according to marketers in the United Kingdom and the United States as of August 2025

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Sources

Release date

August 2025

Region

United Kingdom, United States

Survey time period

as of August 2025

Number of respondents

2,000 respondents

Special properties

among senior marketing professionals

Method of interview

Online survey

Supplementary notes

The source does not provide information about the survey dates. The date provided is the publication date.

Citation formats

Challenges in scaling influencer marketing investments in the UK and the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 12, 2025

According to a survey conducted in 2025 among senior marketing professionals in the United Kingdom and the United States, ** percent of respondents cited finding the right insight, strategy and creative expertise as one of the biggest challenge in scaling influencer marketing investments. In comparison, ** percent of respondents considered scaling globally or across regions as a challenge.

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Statistics on " Social media usage in the United Kingdom (UK) "

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Other statistics that may interest you Social media usage in the United Kingdom (UK)

Overview

6

Demographics

4

TikTok

4

Facebook

5

Usage

7

Instagram

4

Other major social media platforms

8

Social media brand profiles

8

Social media influencers

4

User attitudes

5

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Topics

Social media usage in the UKSocial mediaFacebookSocial media advertising and marketing worldwideSocial commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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