Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023
Characteristic
Share of respondents
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According to a survey conducted in the summer of 2023 among business-to-business (B2B) professionals in the United States, the most effective influencer activity performed by B2B influencers was promotion of content, outlined by ** percent of respondents. Another ** percent of B2B marketers saw influencers as effective in the role of brand ambassadors.
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MarketingCharts. (December 6, 2023). Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts. "Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts. (2023). Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts. "Most Effective Marketing Activities Performed by Business-to-business (B2b) Influencers According to B2b Professionals in The United States as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /statistics/1318697/top-marketing-activities-b2b-influencers-usa/
MarketingCharts, Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1318697/top-marketing-activities-b2b-influencers-usa/ (last visited July 31, 2026)
Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023 [Graph], MarketingCharts, December 6, 2023. [Online]. Available: /statistics/1318697/top-marketing-activities-b2b-influencers-usa/
