According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, ** percent of respondents expressed they were currently using artificial intelligence (AI) for content creation. In comparison, ** percent stated they were not using AI in this capacity. Another ** percent of marketers indicated they would use AI for performance tracking and ** percent stated they did not.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
TopRank Marketing. (January 6, 2025). Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. "Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. (2025). Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing. "Share of Marketers Using Artificial Intelligence (Ai) in Business-to-business (B2b) Influencer Marketing in The United States as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
TopRank Marketing, Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/ (last visited July 26, 2026)
Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024 [Graph], TopRank Marketing, January 6, 2025. [Online]. Available: /statistics/1551740/marketers-using-artificial-intelligence-in-b2b-influencer-marketing-united-states/
