Influencers with various follower counts distributed rather differently on different social media platforms in China. In October 2024, first-tier key opinion leaders (KOLs), those with over 10 million followers, accounted for about **** percent of the Weibo influencer accounts. The micro-blogging site had the lowest share of micro influencers. On the other hand, key opinion customers (KOCs) held over ** percent share of the Xiaohongshu accounts with up to 500,000 followers.
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QuestMobile. (December 24, 2024). Distribution of influencers on selected social media platforms in China in October 2024, by follower size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. "Distribution of influencers on selected social media platforms in China in October 2024, by follower size." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. (2024). Distribution of influencers on selected social media platforms in China in October 2024, by follower size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile. "Distribution of Influencers on Selected Social Media Platforms in China in October 2024, by Follower Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
QuestMobile, Distribution of influencers on selected social media platforms in China in October 2024, by follower size ÌÇÐÄÆƽâ°æ, /statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/ (last visited July 31, 2026)
Distribution of influencers on selected social media platforms in China in October 2024, by follower size [Graph], QuestMobile, December 24, 2024. [Online]. Available: /statistics/1473426/china-influencer-distribution-on-major-social-media-by-tier-level/
