| Characteristic | Penetration rate |
|---|---|
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
May 2024
More information
Region
China
Survey time period
March 2024
Special properties
among active internet users
Supplementary notes
* New middle class internet users refer to those were between 25 and 40 years old, lived in the third-tier cities or above, and with an online spending power of at least 1,000 yuan per month combined with a median and high online spending intention.
KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.
Penetration rate was calculated as number of active users from the respective target group who browsed or followed content related to cosmetics published by KOLs divided by total active internet users from the user group.
Citation formats
