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Time during which marketers have worked with influencers as part of their brand communications strategy worldwide as of October 2023

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Source

Release date

March 2024

Region

Worldwide

Survey time period

October 2023

Number of respondents

123 respondents

Special properties

among communications specialists working at agencies, in-house brand or organization, media companies, charities, or as consultants

Method of interview

Online survey

Citation formats

Time during which marketers worked with influencers for brand strategy worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2024
During a global October 2023 survey among communications specialists, approximately ** percent of respondents said they worked with influencers for over five years as part of their brand strategy. Almost one-third (** percent) of the interviewees reported doing it for to five years.
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Topics

Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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