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Main concerns of KOL marketing among advertisers in China as of November 2021

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Sources

Release date

January 2022

Region

China

Survey time period

October 8 to November 8, 2021

Number of respondents

270 respondents

Special properties

among advertisers

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as: "What are the main challenges for your company to use KOL promotion? (Multiple answers allowed)"

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

Citation formats

Problems of influencer marketing among advertisers in China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 12, 2022
According to a survey on social marketing in China conducted in late 2021, ** percent of surveyed advertisers stated that data fraud was the main challenge when doing social marketing with KOLs. Despite the difficulties in evaluating the campaign effectiveness, influencer marketing remained the key focus of social marketers in China.
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