Share of decision makers who expected an increase in the number of influencers they would cooperate with in selected countries in Western Europe as of July 2024
Characteristic
Less than 10 percent
10-19 percent increase
20-40 percent increase
50-99 percent increase
100 percent or more increase
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Among decision makers from brands using influencer marketing
Method of interview
Questionnaire
Supplementary notes
Percentage points missing/exceeding 100 percent are probably due to rounding. The survey included decision makers from France, Germany, Italy, Spain, and the United Kingdom.
Citation formats
Expected increase in influencer cooperations in Western Europe 2024
During a summer 2024 survey, ** percent of responding marketing decision makers in Europe stated they expected to see a ** to ** percent increase in the number of influencers they would cooperate with over the next 12 months. In comparison, ** percent expected to see a ** to ** percent increase in the number.Â
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Kolsquare. (October 14, 2024). Share of decision makers who expected an increase in the number of influencers they would cooperate with in selected countries in Western Europe as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1558267/influencer-cooperation-with-decision-makers-europe/
Kolsquare. "Share of decision makers who expected an increase in the number of influencers they would cooperate with in selected countries in Western Europe as of July 2024." Chart. October 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1558267/influencer-cooperation-with-decision-makers-europe/
Kolsquare. (2024). Share of decision makers who expected an increase in the number of influencers they would cooperate with in selected countries in Western Europe as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1558267/influencer-cooperation-with-decision-makers-europe/
Kolsquare. "Share of Decision Makers Who Expected An Increase in The Number of Influencers They Would Cooperate with in Selected Countries in Western Europe as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2024, /statistics/1558267/influencer-cooperation-with-decision-makers-europe/
Kolsquare, Share of decision makers who expected an increase in the number of influencers they would cooperate with in selected countries in Western Europe as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558267/influencer-cooperation-with-decision-makers-europe/ (last visited July 24, 2026)
Share of decision makers who expected an increase in the number of influencers they would cooperate with in selected countries in Western Europe as of July 2024 [Graph], Kolsquare, October 14, 2024. [Online]. Available: /statistics/1558267/influencer-cooperation-with-decision-makers-europe/
