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Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024

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Source

Release date

December 2024

Region

Worldwide

Survey time period

December 2024

Supplementary notes

The source did not provide the exact survey methodology. The date of survey used is the date of publication.

The survey was carried out in the following countries: Australia, Brazil, France, Germany, the United Kingdom, and the United States. 

Citation formats

Frequency of discovering brands from influencers by global consumers 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 14, 2025

During a survey of consumers in selected countries worldwide in 2024, ** percent of participants in the *** studied countries discovered new brands from influencers on a weekly basis. In comparison, *** percent of participants indicated they were never discovering new brands from influencers.

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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