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Main criteria for selecting TikTok influencers according to marketers worldwide as of February 2025

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Source

Release date

February 2025

Region

Worldwide

Survey time period

as of February 2025

Number of respondents

397 respondents

Special properties

among marketing professionals

Supplementary notes

Percentage points missing/exceeding 100 percent are probably due to rounding. The source does not provide information about the survey date. The date provided is the publication date.

Citation formats

Key criteria for selecting TikTok influencers worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2025

According to a global study conducted among marketers in 2025, roughly ** percent of respondents stated that the main criteria for selecting influencers on TikTok was follower count. Another **** percent cited engagement rates as one of the key selection criterion, while approximately * percent said it was brand alignment.

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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