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Usage of influencer marketing among business-to-business (B2B) marketers worldwide as of April 2025

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Sources

Release date

August 2025

Region

Worldwide

Survey time period

March 7 to April 17, 2025

Number of respondents

1,260 respondents

Special properties

among senior-level marketers from Australia, Brazil, Germany, India, the United Kingdom, and the United States

Method of interview

Online survey

Citation formats

Usage of influencers in B2B marketing worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide, more than **** of respondents stated they were already using influencer in their marketing activities. Nearly ** were planning to adopt influencer marketing in the following year. 

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Statistics on " Influencer marketing worldwide "

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Other statistics that may interest you Influencer marketing worldwide

Overview

6

Influencer insights

7

Regional breakdown

8

Marketer insights

8

Leading platforms

8

AI in influencer marketing

5

B2B influencer marketing

3

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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