Leading ethical or behavioral conditions that influencer marketing decision-makers applied to influencers they partnered with in selected markets in Western Europe as of October 2025
Criteria
France
Germany
Spain
Italy
United Kingdom
Nordics
Benelux
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among decision-makers from brands and agencies using influencer marketing
Method of interview
Online survey
Supplementary notes
* The source surveyed 39 marketers in the Benelux region (Belgium, the Netherlands, and Luxembourg); 131 in France; 104 in Germany; 96 in Italy; 39 in Nordic countries (Denmark, Finland, Norway, and Sweden); 113 in Spain; and 96 in the United Kingdom.
Multiple answers were possible.
Citation formats
Ethical conditions marketers applied to partnering influencers in Western Europe 2025
During an October 2025 survey among decision-makers from brands and agencies using influencer marketing across Western Europe, approximately ** percent of respondents in Germany reported requiring that influencers they partnered with did not display minors for commercial purposes. In Spain, that share stood at ** percent. Spain was also the country with the highest share of participants stating that they did not require or apply any ethical or behavioral restrictions to influencers: *** percent.
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Kolsquare. (November 20, 2025). Leading ethical or behavioral conditions that influencer marketing decision-makers applied to influencers they partnered with in selected markets in Western Europe as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1559673/attitudes-influencer-marketing-trends-europe/
Kolsquare. "Leading ethical or behavioral conditions that influencer marketing decision-makers applied to influencers they partnered with in selected markets in Western Europe as of October 2025." Chart. November 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1559673/attitudes-influencer-marketing-trends-europe/
Kolsquare. (2025). Leading ethical or behavioral conditions that influencer marketing decision-makers applied to influencers they partnered with in selected markets in Western Europe as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1559673/attitudes-influencer-marketing-trends-europe/
Kolsquare. "Leading Ethical or Behavioral Conditions That Influencer Marketing Decision-makers Applied to Influencers They Partnered with in Selected Markets in Western Europe as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2025, /statistics/1559673/attitudes-influencer-marketing-trends-europe/
Kolsquare, Leading ethical or behavioral conditions that influencer marketing decision-makers applied to influencers they partnered with in selected markets in Western Europe as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1559673/attitudes-influencer-marketing-trends-europe/ (last visited July 31, 2026)
Leading ethical or behavioral conditions that influencer marketing decision-makers applied to influencers they partnered with in selected markets in Western Europe as of October 2025 [Graph], Kolsquare, November 20, 2025. [Online]. Available: /statistics/1559673/attitudes-influencer-marketing-trends-europe/
