Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
Citation formats
Largest fashion advertisers on Xiaohongshu influencers in China 2024
From January to July 2024, Hermès spent nearly **** million yuan on Xiaohongshu influencers for blind advertising. Another big fashion advertisers for influencer marketing were Bvlgari and Bosideng.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
QuestMobile. (September 23, 2024). Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Apparel and Accessories Industry on Xiaohongshu Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/ (last visited August 05, 2026)
Ad expenditure of apparel and accessories industry on Xiaohongshu KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: /statistics/1538947/china-apparel-and-accessories-industry-ad-expending-on-xiaohongshu-influencer-marketing-by-brand/
