According to a study on influencer marketing trends in 2025, ** percent of surveyed brands stated that they use influencers for driving app installs, event footfall and long-term brand recall. Additionally, ** percent stated that influencer marketing is a core part of their marketing mix. Other major trends include ** percent of brands increasing or maintaining their influencer budgets and prioritizing brand awareness and engagement as their top campaign goals.
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Influencer. (December 15, 2025). Influencer marketing trends among brands in India in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1536400/india-influencer-marketing-trends-among-brands/
Influencer. "Influencer marketing trends among brands in India in 2025." Chart. December 15, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1536400/india-influencer-marketing-trends-among-brands/
Influencer. (2025). Influencer marketing trends among brands in India in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1536400/india-influencer-marketing-trends-among-brands/
Influencer. "Influencer Marketing Trends among Brands in India in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Dec 2025, /statistics/1536400/india-influencer-marketing-trends-among-brands/
Influencer, Influencer marketing trends among brands in India in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1536400/india-influencer-marketing-trends-among-brands/ (last visited July 30, 2026)
Influencer marketing trends among brands in India in 2025 [Graph], Influencer, December 15, 2025. [Online]. Available: /statistics/1536400/india-influencer-marketing-trends-among-brands/