A. Guttmann
Research Lead covering media
Influencer marketing in Italy - Statistics & facts
Influencer marketing in Italy is at a pivotal moment. Fraud charges against fashion mogul Chiara Ferragni developed alongside the country鈥檚 watchdog setting more stringent rules on social media transparency, with the industry taking note. The hubbub unfolded in a particularly fertile arena for influencer marketing, with 323 million euros in spending recorded and over 20 thousand Instagram posts made by influencers in collaboration with brands in the Southern European country.
