In 2023, Yili Group's parent brand hired the highest number of spokespeople — a total of **, * more than the second placeholder Douyin. To promote a healthy brand image, the dairy brand chose 19 athletes as its endorsers.
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of official endorsers in China in 2023, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of official endorsers in China in 2023, by brand." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of official endorsers in China in 2023, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Official Endorsers in China in 2023, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1465781/china-brands-with-most-official-spokespeople/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of official endorsers in China in 2023, by brand ÌÇÐÄÆƽâ°æ, /statistics/1465781/china-brands-with-most-official-spokespeople/ (last visited July 30, 2026)
Number of official endorsers in China in 2023, by brand [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1465781/china-brands-with-most-official-spokespeople/
