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Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024

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Sources

Release date

June 2024

Region

Worldwide

Survey time period

May to June 5, 2024

Number of respondents

311 respondents

Supplementary notes

The source does not specify the survey type.

Citation formats

Leading GTM areas of responsibility afforded to B2B CMOs worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2024

As of June 2024, approximately ** percent of business-to-business (B2B) chief marketing officers (CMOs) surveyed worldwide reported being fully in charge of the marketing communications strategy, making this their leading go-to-market (GTM) area of responsibility. Brand strategy ranked second, as ** percent said they were fully responsible for that. Meanwhile, less than ** percent of respondents claimed full responsibility for sales and distribution strategies.

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Statistics on " The role of chief marketing officers (CMOs) in the United States "

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Topics

The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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