includes data from North America, South America, Europe, the Middle East, as well as Australia, China, India, Indonesia, New Zealand, Singapore, and Thailand
Supplementary notes
Media Impact Value (MIV®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.
The measurement covers online media, blogs, Instagram, Facebook, X (formerly Twitter), TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.
Citation formats
Leading celebrities for fashion marketing worldwide 2023, by MIV
Avneet Kaur was the most influential celebrity in fashion marketing worldwide in 2023, with a media impact value (MIV) of ** million U.S. dollars. Anuel ranked second, with a MIV of ** ³¾¾±±ô±ô¾±´Ç²Ô.Ìý
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Launchmetrics. (July 15, 2024). Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1480435/fashion-celebrities/
Launchmetrics. "Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars)." Chart. July 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1480435/fashion-celebrities/
Launchmetrics. (2024). Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1480435/fashion-celebrities/
Launchmetrics. "Leading Celebrities for Fashion and Sportswear Marketing among Worldwide in 2023, by Media Impact Value (Miv) (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2024, /statistics/1480435/fashion-celebrities/
Launchmetrics, Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1480435/fashion-celebrities/ (last visited July 24, 2026)
Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, July 15, 2024. [Online]. Available: /statistics/1480435/fashion-celebrities/
