According to a global 2025 study among marketers, **** percent of respondents stated that artificial intelligence's (AI) impact on outcomes in influencer marketing somewhat improved. Another **** percent of respondents said the outcomes significantly improved, compared to roughly *** percent who said they significantly worsened.
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Influencer Marketing Hub. (January 30, 2025). Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. "Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. (2025). Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. "Share of Marketing Professionals Reporting Artificial Intelligence's (Ai) Impact on Influencer Marketing Outcomes Worldwide as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub, Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/ (last visited August 01, 2026)
Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available: /statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
