A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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Revenue distribution of MCN agencies in China 2023, by business
Multi-channel network (MCN) agencies in China had a very diversified revenue structure. As shown in a survey released in , more than ** of the business revenue of e-commerce-oriented MCNs was generated from live commerce. Commercial orders from advertisers were another major revenue stream, especially among agencies that are not specialized in the e-commerce sector.Â
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TopMarketing. (April 9, 2024). Revenue breakdown of multi-channel-network (MCN) agencies in China in 2023, by source and company type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1546696/china-multi-channel-networks-revenue-distribution-by-business/
TopMarketing. "Revenue breakdown of multi-channel-network (MCN) agencies in China in 2023, by source and company type." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1546696/china-multi-channel-networks-revenue-distribution-by-business/
TopMarketing. (2024). Revenue breakdown of multi-channel-network (MCN) agencies in China in 2023, by source and company type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1546696/china-multi-channel-networks-revenue-distribution-by-business/
TopMarketing. "Revenue Breakdown of Multi-channel-network (Mcn) Agencies in China in 2023, by Source and Company Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1546696/china-multi-channel-networks-revenue-distribution-by-business/
TopMarketing, Revenue breakdown of multi-channel-network (MCN) agencies in China in 2023, by source and company type ÌÇÐÄÆƽâ°æ, /statistics/1546696/china-multi-channel-networks-revenue-distribution-by-business/ (last visited July 28, 2026)
Revenue breakdown of multi-channel-network (MCN) agencies in China in 2023, by source and company type [Graph], TopMarketing, April 9, 2024. [Online]. Available: /statistics/1546696/china-multi-channel-networks-revenue-distribution-by-business/
