Chinese dairy producer Inner Mongolia Yili Industrial Group, with ** official spokespersons in 2023, emerged as the most active advertiser in celebrity endorsement. Half of the *** leading companies that applied such an advertising approach were foreign, mainly cosmetic producers.
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of official brand endorsers in China in 2023, by advertiser [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of official brand endorsers in China in 2023, by advertiser." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of official brand endorsers in China in 2023, by advertiser. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Official Brand Endorsers in China in 2023, by Advertiser." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of official brand endorsers in China in 2023, by advertiser ÌÇÐÄÆƽâ°æ, /statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/ (last visited July 29, 2026)
Number of official brand endorsers in China in 2023, by advertiser [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1465523/china-advertisers-using-brand-spokespeople-the-most/
