among PR agencies, marketing agencies, brands, and other relevant professionals
Supplementary notes
The source does not provide information about survey date. The date provided is the publication date. Further specifics of survey methodology can be found .
Citation formats
Top purposes of AI and ML for influencer marketing worldwide 2024
During a global 2024 survey among marketing agencies and brands, **** percent of respondents stated the main purpose for using artificial intelligence (AI) and machine learning (ML) for influencer marketing is to identify influencers. Another *** percent of marketing professionals were using it for the purpose of identifying bogus influencers and engagements.
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Influencer Marketing Hub. (February 1, 2024). Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub. "Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024." Chart. February 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub. (2024). Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub. "Leading Purposes of Artificial Intelligence (Ai) and Machine Learning (Ml) for Influencer Marketing Worldwide as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2024, /statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub, Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1455021/ai-ml-purposes-influencer-marketing/ (last visited July 14, 2026)
Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: /statistics/1455021/ai-ml-purposes-influencer-marketing/
