Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆÆ½â°æ Account for unlimited access
According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, the highest priority to improve business-to-business (B2B) influencer marketing results was audience targeting and segmentation, outlined by ** percent of respondents. In comparison, ** percent of B2B marketers considered budget management a top priority.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
MarketingCharts. (January 6, 2025). Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1551498/top-priorities-b2b-influencer-marketing-results-usa/
MarketingCharts. "Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024." Chart. January 6, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1551498/top-priorities-b2b-influencer-marketing-results-usa/
MarketingCharts. (2025). Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1551498/top-priorities-b2b-influencer-marketing-results-usa/
MarketingCharts. "Most Important Priorities to Improve Business-to-business (B2b) Influencer Marketing Results According to B2b Professionals in The United States as of September 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Jan 2025, /statistics/1551498/top-priorities-b2b-influencer-marketing-results-usa/
MarketingCharts, Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1551498/top-priorities-b2b-influencer-marketing-results-usa/ (last visited July 31, 2026)
Most important priorities to improve business-to-business (B2B) influencer marketing results according to B2B professionals in the United States as of September 2024 [Graph], MarketingCharts, January 6, 2025. [Online]. Available: /statistics/1551498/top-priorities-b2b-influencer-marketing-results-usa/