A. Guttmann
Research Lead covering media
Influencer marketing in the U.S. - statistics & facts
Influencer marketing in the United States is not just booming, it is bringing in money in ring lights and brand deals. With millions of followers hanging on their every swipe, like, and hashtag, the top content creators have become the digital era's bankable billboards. It should come as no surprise that brands are investing heavily in their digital marketing strategies. Back in 2021, the creator revenue from sponsored content in the U.S. was just over five billion U.S. dollars and is now expected to reach over 10 billion in 2025, highlighting significant growth in the industry.
