| Characteristic | Share of respondents |
|---|---|
| Share my knowledge with others | 26% |
| Make money | 23.8% |
| Entertain other people | 23.4% |
| Express my opinion and emotion on a subject | 13.8% |
| Promote my work\career | 6.2% |
| Advocate for a certain cause | 5.8% |
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Source
More information
Region
Worldwide
Survey time period
August to September 2024
Number of respondents
500 respondents
Special properties
responses from 500 content creators from 45 countries and territories
Method of interview
Online survey
Supplementary notes
The source states the following: "Digital content creators were defined as individuals who regularly post content online for public consumption and have more than 1,000 followers, which is the threshold to be qualified as nano-influencers."
The geographic distribution of the respondents is as follows:Â
Europe 35.2 percent, Asia 29.4 percent, South America 13 percent, North Africa 10 percent, Africa 6.4 percent, Oceania 3 percent, and Eurasia 3 percent.
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