Influencer marketing in the United States
Statistics report on influencer marketing in the United States
This report has been compiled to provide statistical information about influencer marketing in the United States. It contains an overview of the market, with key figures on expenditure and growth. Chapters on budget and cost, and doing business provide insight into the marketing side of the field, payment rates for influencers, types of content that work best, etc. The report includes a special spotlight chapter on TikTok influencer marketing in the United States. Finally, a chapter on consumer behavior encompasses the main purchase habits of American users related to influencer marketing.
Report Details
Influencer marketing in the United States
Pages
51 Pages
Format
PPTX
,
PDF
Language
English
Released
2025
Access
Download from this page
Comprehensive data insights
Includes all relevant statistics
Compiled by our industry experts
Table of contents
Overview
6
Basic
Statistic
Global influencer marketing value 2015-2025
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Statistic
Influencer marketing expenditure in the U.S. 2021-2027
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Statistic
Growth of influencer marketing expenditure in the U.S. 2023-2027
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Statistic
Influencer marketing spending in the U.S. 2023-2024, by platform
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Statistic
Influencer marketing penetration rate in the U.S. 2020-2025
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Statistic
Influencer marketing spend and social ad spend growth in the U.S. 2023
Doing business
8
Basic
Statistic
Share of marketing budgets spent on influencer marketing worldwide 2025
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Statistic
Influencer marketing budgets' planned annual changes among marketers in the U.S. 2026
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Statistic
Highest priorities for improving B2B influencer marketing results in the U.S. 2024
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Challenges in B2B influencer marketing for marketers in the U.S. 2024
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Organic vs. paid influencer amplification among marketers in the U.S. 2026
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Statistic
Most effective marketing activities performed by B2B influencers in the U.S. 2023
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Statistic
Most common reasons for creating public content 2024
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New B2B marketing tactics to be used in the U.S. 2023
Marketer insights
8
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Statistic
Most effective content types in B2B influencer marketing in the U.S. 2024
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Statistic
Top influencer marketing success measuring methods among marketers in the U.S. 2025
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Top ways of managing influencer marketing programs among marketers in the U.S. 2026
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Typical number of influencers activated by marketers on a program in the U.S. 2024
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Marketers applying AI in B2B influencer marketing in the U.S. 2024
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Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025
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Statistic
Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024
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Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
Consumer insights
11
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Forecast
Most popular influencer genres in the U.S. 2025
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Statistic
Consumer opinion on influencer advertising in the U.S. 2024, by income
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Consumer opinion on influencer advertising in the U.S. 2024, by generation
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Favorite content creators' ad types according to consumers in the U.S. 2024
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Popularity of influencer vs. scripted ads in the U.S. 2023, by gender
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Factors that increase trust in influencer recommendations in the U.S. 2024
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Trust in influencers in the U.S. 2023
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Statistic
Consumer trust and purchases from content creators in the U.S. 2024, by generation
Basic
Forecast
Share of U.S. consumers buying products because of celebrities/influencers 2019-2024
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Statistic
Most effective platforms for influencers marketing in the U.S. 2024
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Websites where U.S. consumers make influencer-driven purchases 2024
Spotlight: TikTok influencer marketing
9
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Statistic
Share of budgets spent on TikTok marketing worldwide 2025
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Key criteria for selecting TikTok influencers worldwide 2025
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Most mentioned brands on TikTok worldwide 2025, by influencers' mentions
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Leading U.S. TikTok brands by earned media value (EMV) 2024
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Most popular TikTok users worldwide 2026
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Top influencer sellers on TikTok in the U.S. 2024, by GMV
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Video versus live sales share of influencer sellers on TikTok in the U.S. 2024
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Share of marketers stopping working with influencers on TikTok in the U.S. 2024
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Statistic
U.S. influencers on next major video platform if TikTok is sold or banned 2024
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