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Influencer marketing in the United States

Statistics report on influencer marketing in the United States

This report has been compiled to provide statistical information about influencer marketing in the United States. It contains an overview of the market, with key figures on expenditure and growth. Chapters on budget and cost, and doing business provide insight into the marketing side of the field, payment rates for influencers, types of content that work best, etc. The report includes a special spotlight chapter on TikTok influencer marketing in the United States. Finally, a chapter on consumer behavior encompasses the main purchase habits of American users related to influencer marketing.

Table of contents

Overview

6
  • Basic Statistic Global influencer marketing value 2015-2025
  • Premium Statistic Influencer marketing expenditure in the U.S. 2021-2027
  • Premium Statistic Growth of influencer marketing expenditure in the U.S. 2023-2027
  • Premium Statistic Influencer marketing spending in the U.S. 2023-2024, by platform
  • Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
  • Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023

Doing business

8
  • Basic Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
  • Premium Statistic Influencer marketing budgets' planned annual changes among marketers in the U.S. 2026
  • Premium Statistic Highest priorities for improving B2B influencer marketing results in the U.S. 2024
  • Premium Statistic Challenges in B2B influencer marketing for marketers in the U.S. 2024
  • Premium Statistic Organic vs. paid influencer amplification among marketers in the U.S. 2026
  • Premium Statistic Most effective marketing activities performed by B2B influencers in the U.S. 2023
  • Basic Statistic Most common reasons for creating public content 2024
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023

Marketer insights

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  • Premium Statistic Most effective content types in B2B influencer marketing in the U.S. 2024
  • Premium Statistic Top influencer marketing success measuring methods among marketers in the U.S. 2025
  • Premium Statistic Top ways of managing influencer marketing programs among marketers in the U.S. 2026
  • Premium Statistic Typical number of influencers activated by marketers on a program in the U.S. 2024
  • Premium Statistic Marketers applying AI in B2B influencer marketing in the U.S. 2024
  • Premium Statistic Marketers' interest in working with virtual/AI-generated influencers in the U.S. 2025
  • Basic Statistic Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024
  • Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025

Consumer insights

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  • Premium Forecast Most popular influencer genres in the U.S. 2025
  • Premium Statistic Consumer opinion on influencer advertising in the U.S. 2024, by income
  • Premium Statistic Consumer opinion on influencer advertising in the U.S. 2024, by generation
  • Premium Statistic Favorite content creators' ad types according to consumers in the U.S. 2024
  • Premium Statistic Popularity of influencer vs. scripted ads in the U.S. 2023, by gender
  • Premium Statistic Factors that increase trust in influencer recommendations in the U.S. 2024
  • Premium Statistic Trust in influencers in the U.S. 2023
  • Premium Statistic Consumer trust and purchases from content creators in the U.S. 2024, by generation
  • Basic Forecast Share of U.S. consumers buying products because of celebrities/influencers 2019-2024
  • Premium Statistic Most effective platforms for influencers marketing in the U.S. 2024
  • Premium Statistic Websites where U.S. consumers make influencer-driven purchases 2024

Spotlight: TikTok influencer marketing

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  • Premium Statistic Share of budgets spent on TikTok marketing worldwide 2025
  • Premium Statistic Key criteria for selecting TikTok influencers worldwide 2025
  • Premium Statistic Most mentioned brands on TikTok worldwide 2025, by influencers' mentions
  • Premium Statistic Leading U.S. TikTok brands by earned media value (EMV) 2024
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic Top influencer sellers on TikTok in the U.S. 2024, by GMV
  • Premium Statistic Video versus live sales share of influencer sellers on TikTok in the U.S. 2024
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024
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