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Influencer marketing in Canada

Statistics report on influencer marketing in Canada

This report offers statistical information on influencer marketing in Canada. After an overview of the general data about the influencer market in Canada, the report provides insights on the market, influencers and consumers. In addition, further data allows a deeper understanding of the effectiveness of influencer marketing and the impact on consumer behavior.

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Table of contents

Overview

4
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2027
  • Premium Statistic Influencer advertising spending in Canada 2017-2030
  • Premium Statistic Familiarity with influencers in Canada 2023
  • Premium Statistic Trust in social media influencers worldwide 2024, by country

Marketer insights

5
  • Premium Statistic Most important trends according to marketing agencies in the U.S. & Canada 2025
  • Premium Statistic Investment in influencer marketing in Canada 2023
  • Premium Statistic Marketers' ways to influencer marketing management in Canada 2023
  • Premium Statistic Leading industry categories for influencer marketing in Canada 2023
  • Premium Statistic Main type of influencers marketers partner with in Canada 2023

Influencer insights

8
  • Premium Statistic Popular influencers in Canada 2025, by authority score
  • Premium Statistic Popular business influencers in Canada 2025, by authority score
  • Premium Statistic Leading Instagram creators in Canada 2024, by number of followers
  • Premium Statistic Main social media platforms used by influencers in Canada 2024
  • Premium Forecast Most popular influencer genres in Canada 2025
  • Premium Statistic Most valued creators and channels on YouTube in the U.S. & Canada 2023
  • Premium Statistic Top platforms for paid influencer marketing in Canada 2023
  • Premium Forecast Influencer / content creators follower in Canada in 2023

Consumer insights

7
  • Premium Statistic Consumer preferences for influencers vs. marketing content in Canada 2024, by age
  • Premium Statistic Consumers following AI generated or virtual influencers in Canada 2024, by age
  • Premium Statistic Perceived usefulness of fashion influencers worldwide 2024
  • Premium Statistic Influencer content found credible by consumers in Canada 2022-2023
  • Premium Statistic Most effective platforms for influencer product promotion in Canada 2024, by age
  • Premium Statistic Familiarity with influencer content among consumers in Canada 2023
  • Premium Statistic Reasons why consumers followed influencers on social media in Canada 2023

Effectiveness

6
  • Premium Forecast People buying products due to celebrity ads in selected countries worldwide 2025
  • Premium Forecast Sources of inspiration for new products in Canada 2025
  • Premium Statistic Consumer purchasing affected by aspects of influencer content worldwide 2024
  • Premium Statistic Consumer purchases through social media platforms in Canada 2024, by gender
  • Premium Forecast Attitudes towards online advertising in Canada 2025
  • Premium Statistic Frequency of learning about new products from influencers in Canada 2023
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