Approximately ** percent of marketers surveyed in the United States in July 2025 reported plans to increase their influencer marketing budget in 2026, although less than ** percent intended to raise it by at least 25 percent compared to 2025. About ** percent said they would keep the same influencer marketing budget, while **** percent planned to reduce it. According to the same study, over **** of responding U.S. marketers used artificial intelligence (AI) in influencer marketing for generating ideas and creative strategies.
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Linqia. (October 14, 2025). Planned annual changes in influencer marketing budgets for 2026 according to marketers in the United States as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/432177/influence-marketing-budget-change-usa/
Linqia. "Planned annual changes in influencer marketing budgets for 2026 according to marketers in the United States as of July 2025." Chart. October 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/432177/influence-marketing-budget-change-usa/
Linqia. (2025). Planned annual changes in influencer marketing budgets for 2026 according to marketers in the United States as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/432177/influence-marketing-budget-change-usa/
Linqia. "Planned Annual Changes in Influencer Marketing Budgets for 2026 According to Marketers in The United States as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2025, /statistics/432177/influence-marketing-budget-change-usa/
Linqia, Planned annual changes in influencer marketing budgets for 2026 according to marketers in the United States as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/432177/influence-marketing-budget-change-usa/ (last visited July 24, 2026)
Planned annual changes in influencer marketing budgets for 2026 according to marketers in the United States as of July 2025 [Graph], Linqia, October 14, 2025. [Online]. Available: /statistics/432177/influence-marketing-budget-change-usa/
