Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by gender
Characteristic
Share of respondents
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During a December 2023 survey, **** percent of male consumers in the United States found content created by social media influencers more compelling than scripted advertising written by a marketing professional. Among female consumers, **** percent reported the same preference.
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Izea. (March 26, 2024). Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1540249/influencer-content-vs-scripted-advertising-by-gender-usa/
Izea. "Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by gender." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1540249/influencer-content-vs-scripted-advertising-by-gender-usa/
Izea. (2024). Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1540249/influencer-content-vs-scripted-advertising-by-gender-usa/
Izea. "Share of Consumers from The United States Who Found Content Created by Social Media Influencers More Compelling than Scripted Advertising Written by a Marketing Professional in The United States as of December 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1540249/influencer-content-vs-scripted-advertising-by-gender-usa/
Izea, Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1540249/influencer-content-vs-scripted-advertising-by-gender-usa/ (last visited July 24, 2026)
Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States as of December 2023, by gender [Graph], Izea, March 26, 2024. [Online]. Available: /statistics/1540249/influencer-content-vs-scripted-advertising-by-gender-usa/
