Social ad spending growth is the combined figure for U.S. social network ad spending and YouTube gross ad revenues.
Influencer marketing includes payments made to influencers or their representatives to promote products and services primarily on social media and other platforms featuring user generated content.
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Influencer marketing spend and social ad spend growth in the U.S. 2023
According to a forecast from July 2023, influencer marketing spending in the United States will grow more than three times faster than social ad spend in 2023, and it will continue growing gradually with around ** percent from year to year until 2025.
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Insider Intelligence, & X (Twitter) (@IntelInsider). (September 7, 2023). Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence, und X (Twitter) (@IntelInsider). "Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025." Chart. September 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence, X (Twitter) (@IntelInsider). (2023). Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence, and X (Twitter) (@IntelInsider). "Influencer Marketing Spending and Social Advertising Spending Growth in The United States from 2019 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Sep 2023, /statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
Insider Intelligence & X (Twitter) (@IntelInsider), Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/ (last visited July 30, 2026)
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025 [Graph], Insider Intelligence, & X (Twitter) (@IntelInsider), September 7, 2023. [Online]. Available: /statistics/1414712/influencer-marketing-vs-social-ad-spending-usa/
