The most talked-about brand among influencers on TikTok in 2025 was the online fashion and sports retailer Shein, mentioned by *** influencers. Sephora followed with **** thousand influencers, while Rare Beauty rounded out the top three with **** thousand.
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HypeAuditor. (February 10, 2026). Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1256499/brands-tiktok-mentions/
HypeAuditor. "Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s)." Chart. February 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1256499/brands-tiktok-mentions/
HypeAuditor. (2026). Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1256499/brands-tiktok-mentions/
HypeAuditor. "Leading Brands on Tiktok Worldwide in 2025, by Number of Influencers Mentioning Them (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2026, /statistics/1256499/brands-tiktok-mentions/
HypeAuditor, Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1256499/brands-tiktok-mentions/ (last visited July 22, 2026)
Leading brands on TikTok worldwide in 2025, by number of influencers mentioning them (in 1,000s) [Graph], HypeAuditor, February 10, 2026. [Online]. Available: /statistics/1256499/brands-tiktok-mentions/
