* Forecast. Influencer marketing spending refers to brand payments to creators for promoting products or services on social media, excluding free products or trips and paid media boosts. It includes user-generated video platforms like YouTube and Twitch.
Citation formats
Growth of influencer marketing expenditure in the U.S. 2023-2027
It was forecast that, in 2026, influencer marketing spending in the United States would increase by **** percent, compared to an estimated ** percent in the previous year. The growth rate was projected to reach **** percent in 2027.
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American Influencer Council. (June 23, 2025). Change in influencer marketing spending in the United States from 2023 to 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1254040/change-influencer-marketing-spending-usa/
American Influencer Council. "Change in influencer marketing spending in the United States from 2023 to 2027." Chart. June 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1254040/change-influencer-marketing-spending-usa/
American Influencer Council. (2025). Change in influencer marketing spending in the United States from 2023 to 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1254040/change-influencer-marketing-spending-usa/
American Influencer Council. "Change in Influencer Marketing Spending in The United States from 2023 to 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2025, /statistics/1254040/change-influencer-marketing-spending-usa/
American Influencer Council, Change in influencer marketing spending in the United States from 2023 to 2027 ÌÇÐÄÆƽâ°æ, /statistics/1254040/change-influencer-marketing-spending-usa/ (last visited July 24, 2026)
Change in influencer marketing spending in the United States from 2023 to 2027 [Graph], American Influencer Council, June 23, 2025. [Online]. Available: /statistics/1254040/change-influencer-marketing-spending-usa/
