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Share of online shoppers purchasing products based on influencer recommendations in the United States in 2024, by age

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Source

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Release date

March 2024

Region

United States

Survey time period

March 2024

Number of respondents

1,000 online shoppers

Age group

18 years and older

Citation formats

E-shoppers buying items based on influencer recommendations in the U.S. 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 22, 2024

A survey conducted in the United States in 2024 found that year olds bought the most products based on influencer recommendations. Around ** percent of online shoppers aged had done so. In comparison, only two percent of respondents aged 65 and above made purchases based on endorsements from content creators.

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Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceOnline shopping behavior in the United States
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