During a 2024 survey, ** percent of responding social media users from the United States stated that that authenticity of the influencer's content was a factor that increased their trust in influencer product recommendations. Nearly one in three named the influencer's expertise in the product category in the same context.
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Izea. (April 16, 2024). Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1496620/factor-trust-influencer-recommendations-usa/
Izea. "Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024." Chart. April 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1496620/factor-trust-influencer-recommendations-usa/
Izea. (2024). Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1496620/factor-trust-influencer-recommendations-usa/
Izea. "Factors That Increased Trust in Influencer Product Recommendations among Social Media Users in The United States as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2024, /statistics/1496620/factor-trust-influencer-recommendations-usa/
Izea, Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496620/factor-trust-influencer-recommendations-usa/ (last visited July 18, 2026)
Factors that increased trust in influencer product recommendations among social media users in the United States as of March 2024 [Graph], Izea, April 16, 2024. [Online]. Available: /statistics/1496620/factor-trust-influencer-recommendations-usa/
