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Video and live sales distribution of influencer sellers on TikTok in the United States in 2024, by GMV

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Source

In cooperation with
Release date

December 2024

Region

United States

Survey time period

2024

Citation formats

Video versus live sales share of influencer sellers on TikTok in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2025

In 2024, the majority of influencers on TikTok rely primarily on video content for selling, with around ** percent using only video. About ** percent use a combination of video and live stream selling. A smaller portion, less than percent, exclusively use live streaming as a sales channel.

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Statistics on " TikTok Shop in the United States "

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Other statistics that may interest you TikTok Shop in the United States

Overview

7

Competitors

8

TikTok sellers

8

TikTok shoppers

6

Consumer sentiment

6

Spotlight: TikTok ban

5

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Topics

TikTok Shop in the United StatesMeta PlatformsE-commerce on InstagramSocial commerce in the United StatesSocial commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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