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Share of consumers from the United States who purchased a product they saw featured in creator-generated content as of May 2024, by age group

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Sources

Release date

August 2024

Region

United States

Survey time period

May 2024

Number of respondents

1,124 respondents

Special properties

on entertainments apps or social media platforms

Supplementary notes

The source does not provide information about the type of survey used or the age of respondents.

Citation formats

Influencer marketing effectiveness in the U.S. 2024, by consumer age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2024

During a 2024 survey carried out among consumers from the United States, ** percent of Gen Z respondents stated that they had purchased a product they saw featured in creator-generated content on entertainment apps or social media platforms. Among millennials, the share stood at ** percent.

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Statistics on " Gen Z media consumption in the United States "

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Other statistics that may interest you Gen Z media consumption in the United States

Overview

5

TV & video

7

Audio

6

Advertising

8

News

6

Gaming

6

Social media

4

Cinema

4

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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Talk to sales for pricing
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