During a May 2024 survey in the United States, approximately ** percent of responding Gen Zers reported having purchased products featured in creator content. Among interviewees from all other generations, that average stood at ** percent. Around ** percent of Gen Zers said they believed influencers are looking out for interests by sharing only the best products, while ** percent of other generations' respondents reported the same belief.
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NCSolutions. (July 11, 2024). Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. "Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation." Chart. July 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. (2024). Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. "Percentage of Consumers Believing in Content Creators' Good Faith and Buying Products They Featured in The United States as of May 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2024, /statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions, Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1490532/content-creator-trust-product-purchase-united-states/ (last visited July 23, 2026)
Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation [Graph], NCSolutions, July 11, 2024. [Online]. Available: /statistics/1490532/content-creator-trust-product-purchase-united-states/
